Derived from Lean Canvas

Lean Canvas

Sketch a whole business model on one page: problem, solution, value, channels, customers, costs and revenue.

All templates

In the first weeks of a venture, before anything deserves a forty-page plan.

What you need and what you get

You'll need

A problem worth solving and a first take on the answer
One line per block

You'll get

A one-page business model, downloadable as PNG or PowerPoint
The riskiest blocks made visible by their emptiness

Lean Canvas: nine blocks for testing an early-stage business model

Ash Maurya's adaptation of the Business Model Canvas keeps the nine-block grid but swaps the infrastructure blocks for Problem, Solution, Key Metrics and Unfair Advantage, the questions an unproven product has to answer first.

Name the customer segment and the top problems first, state the unique value proposition in one line, then let key metrics, channels, cost structure and revenue streams test whether the model can hold together.

Fill the blocks and the grid redraws as you type. The populated count appears here.