Structured after Jobs-to-be-Done

Jobs-to-be-Done Forces Canvas

State the job customers are hiring for and weigh the forces that push them to switch against the ones that hold them back.

All templates

When adoption stalls and nobody can say which force is doing the blocking.

What you need and what you get

You'll need

A job statement in the customer's words
Up to two entries per force

You'll get

A forces diagram, downloadable as PNG or PowerPoint
A read on whether progress or inertia is winning

Jobs to be done: the four forces that decide whether a customer switches

The job statement fixes what the customer is trying to get done. Push of the present and pull of the new drive the switch; anxieties about switching and habits of the present resist it. The customer moves only when the first pair outweighs the second.

Write the job statement first, then load every force with real customer evidence. If push and pull do not clearly outweigh anxiety and habit, the customer stays put however good the new product is.

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Job statement

Up to two evidence entries per force.

Capture evidence for each force and the diagram redraws as you type. The balance of driving against blocking forces appears here.