The four operating models by process standardisation and integration Standardising processes and integrating data are two independent choices, and where a business sits on both names its operating model, so a single regulated network operator, running one process on one shared set of data, lands in Unification.
The four operating models by process standardisation and integration
A two-by-two matrix of the Ross, Weill and Robertson model on two blue axis rails: process integration low to high up the side, process standardisation low to high along the bottom. Each quadrant names the model one combination produces. Low standardisation with low integration is Diversification, units run their own way. High standardisation with low integration is Replication, one process run site by site. Low standardisation with high integration is Coordination, shared data but local processes. High standardisation with high integration, on the accent tint, is Unification, one process on one shared set of data, the model a single regulated network operator runs.
Process integration: low to high
Process standardisation: low to high
Low standardisation, high integration
Coordination
Shared data, each unit keeps its processes
Example
A group sharing one customer record
High standardisation, high integration
Unification
One process on one shared set of data
Example
A single regulated network operator
Low standardisation, low integration
Diversification
Units run their own way, little is shared
Example
A holding group of separate firms
High standardisation, low integration
Replication
The same process, run site by site
Example
A franchise repeated across regions
