Picture an airline that announces it needs enterprise architecture but cannot say whether it means principles, diagrams, governance, or programme oversight. The work only becomes clear when you ask which decision it is meant to improve. Enterprise architecture is the discipline that makes the relationships, constraints, and consequences across business, data, application, and technology explicit enough for the enterprise to move as one. A redesign of loyalty pricing, for example, touches systems, partners, and obligations at once, and architecture is what keeps those views consistent.
It is tempting to assume that any document with boxes and arrows counts, so that a stack of diagrams and strategy slides becomes the work itself. That is document theatre, and it changes nothing. The better habit is to start from the decision and the cost of getting it wrong: if an artefact will not change a decision that crosses domains, it is not enterprise architecture, whatever it looks like on the page.