Phase B, Business ArchitectureDerived from Business Model CanvasDeep · 45 minutes to 1-hour workshop

Business Model Canvas

Map the nine building blocks of a business model on a single page, from key partners through to revenue streams.

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When to use

At the start of Phase B, when the business architecture work needs a shared picture of how value is created, delivered, and captured. Also useful at the start of any digital transformation engagement to make implicit assumptions explicit.

You'll need

  • A working knowledge of the organisation or product being described
  • Access to the people who actually run each block (operations, sales, finance)

You'll get

  • A one-page canvas ready for board or stakeholder review
  • Editable PowerPoint version for board packs
  • A starting point for the Value Proposition Canvas and capability mapping

Taught in

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Derived from

  • Derived from Creative Commons Attribution-ShareAlike 3.0 Unported, Strategyzer: The Business Model Canvas. View source
  • Aligned with TOGAF Standard, 10th Edition, G18A Business Models. View source

Full citation: Derived from Creative Commons Attribution-ShareAlike 3.0 Unported, Strategyzer: The Business Model Canvas; Aligned with TOGAF Standard, 10th Edition, G18A Business Models